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Lovell teams up with Bridgend pupils to urge drivers to slow down

New road signs designed by pupils have gone up outside a Bridgend primary school urging drivers to slow down – and keep children safe.

Slow is the rule outside of school and Love your town, please slow down are some of the messages on the striking signs, created by Brackla Primary pupils for a competition organised by local housing developer Lovell. This initiative is linked to a major development of 99 affordable homes in nearby Coity, Bridgend, which Lovell recently completed in partnership with Linc Cymru Housing Association.

Front row, left to right, first place winner Millie Fisk, second place winner Toby Atkins and third place winner Imran Hashmi. Second row, left to right, pupils Ibrahim Hassan, Nayem Hassan, Morgan Edwards and Jason Cox. Back row, left to right, Jo Yellen, project manager at Linc, Brackla Primary teacher Shellie Pavitt and Lovell community liaison officer Bernadette Vickery.

Out of 60 competition entries, Lovell has turned the seven best designs into large metal signs which have been installed on railings outside the school in Brackla Way.

“The Lovell team visited Brackla Primary as part of the health and safety awareness programme we undertake with pupils in the areas where we build and the competition came out of that work,” says Lovell community liaison officer Bernadette Vickery. “Our aim with this kind of initiative is to work with the community to create something of lasting benefit, alongside the construction projects which we deliver. The road past the school is very busy, so the school was keen to do something which would encourage drivers to think about their speed and drive more carefully. The signs created by the children are impressive and the fact that they were designed by pupils gives them added impact – especially now they are in place outside the school.”

Brackla Primary School teacher Shellie Pavitt says: “We were eager for the children to be involved in helping slow down the traffic and make drivers aware that we are there. It becomes very busy outside the school, particularly when school starts and finishes. The children were very enthusiastic when we told them about the competition and we had a lot of great entries. I think traffic signs made by children are always more effective than the standard signs. Hopefully the signs will make all drivers more aware of children being there.”

Jo Yellen, project manager at Linc, says: “We are delighted that in working with our development contractor, Lovell, we have been able to not only deliver high-quality, affordable housing at our development in Coity but also support the local school and communities in the area by raising awareness on issues that are of real significance – such as the road safety initiative.”

The competition winner, Millie Fisk, seven, and two runners up – second place winner nine-year-old Toby Atkins and third place winner six-year-old Imran Hashmi – each received trophies. Lovell has also presented the school with £100 in Amazon vouchers to buy books.