10 / 05 / 2021

Cardiff-based, leading developer Lovell has signed the Placemaking Wales Charter, showing its commitment to putting placemaking at the centre of its operations.

Placemaking involves working collaboratively across sectors and disciplines to consider the future development of distinctive and vibrant places. A part of placemaking is ensuring that each new development contributes positively to creating or enhancing environments within which people, communities, businesses and nature can thrive. It places people at the heart of the process and results in places that have a clear identity and where people can develop a sense of belonging.

The Placemaking Wales Charter has been developed by the Welsh Government and the Design Commission for Wales in collaboration with the Placemaking Wales Partnership, and reflects organisations’ commitments to support the development of high-quality places across Wales. It outlines six placemaking principles, focused on people and community, location, movement, mix of uses, public realm and identity, all of which contribute to establishing and maintaining good places.

In signing the Placemaking Wales Charter, Lovell agrees to support placemaking in all relevant areas of its work and promote the six placemaking principles in the planning, design and management of its new and existing developments.

James Duffett, regional managing director at Lovell, said: “We are very proud to have signed the Placemaking Wales Charter. At Lovell, we put placemaking and people at the heart of all our developments and pride ourselves on creating new, thriving communities which people can feel proud to call home.

“Incorporating placemaking into our work allows us to create high quality developments that promote people’s happiness, health and well-being, and provide local areas with much-needed new homes that are full of character.

The spirit of this partnership is one of mutual support, encouragement and positive action. As we continue to grow and find success across South Wales, we will promote and uphold the principles of the Charter in all our work.”

The leading developer is currently working on brand-new developments across South Wales, including projects in Cardiff, Newport, Merthyr Vale and Ebbw Vale.