Later Living

29 / 06 / 2022

A new strategic partnership between Places for People Living Plus and Lovell Later Living has been announced this week – a further strengthening of the existing collaborative relationship which will pave the way for more later living specialist homes.


The news was announced at Housing 2022 this week and comes following the two companies working in partnership to develop four later living extra care communities to date, with a fifth in planning. The partners will combine their expertise while working in partnership with Local Authorities and Health colleagues, to deliver a strong pipeline of much needed homes and care solutions for older people.

Speaking at the Roundtable event, Libby Eastley, Director of Business Development for Affordable Homes at Places for People, said: “Places for People Living Plus is an organisation committed to collaboration, and we are proud to work with development, private and public sector partners across the country as we strive to create new communities for all.

“We are thrilled to announce this new partnership with Lovell Later Living. Together we aim to make a substantial impact in providing later living accommodation at a time when it’s needed more than ever. Working alongside Local Authorities and Health colleagues, we’ll be creating healthy communities by combining quality homes aligned with care solutions for older people.”

Paula Broadbent, Managing Director for Lovell Later Living said, “The overarching purpose of this Strategic Partnership with Places for People Living Plus is to collaborate, driving an acceleration of new build appropriate, high quality homes for older and vulnerable people, working with Local Authorities to shape places that support healthy ageing in healthy communities, bringing together the investment and resource from the public and private sector to create the right environments and help meet the urgent need for appropriate homes and thriving intergenerational communities.”

We were delighted to welcome colleagues from Places for People to our Roundtable event ‘Designing for the Future’ at Housing 2022. We chose this event to formalise our Strategic Partnership, as it was an ideal opportunity to collectively consider, discuss and create conversation on how we can, as a partnership, influence and improve the design and accelerate the delivery of age – appropriate homes solutions fit for the future.” 

Paula continued, “Opportunities to shape the future of later living solutions and challenging the status quo, come through collaboration and coproduction with our customers. Working in partnership, sharing ideas and inspiration through events like the Roundtable, bringing together experts in design, build, operations, investment, and consultees to stimulate progress and the next generation in later living communities.

Prior to this official Partnering agreement, Places for People Living Plus and Lovell Later Living have successfully delivered two communities, Burchester Court in Grimsby and Nightingale Lodge in Romsey – offering independent living apartments for people over 55 who have care and support needs. Work is currently underway on two further communities, Spinnaker View in Gosport and Wooldridge View in New Milton due for completion in 2023. Plus, the first of many extra care, independent living communities in Norfolk being progressed is awaiting planning consent in Hunstanton. 

Libby Eastley added: “The latest communities in our successful partnership – a collaboration that will see a total of 164 homes delivered by next year – will be further strengthened by the 50 homes at our Wooldridge View community in New Milton by the end of 2023. Additional planning applications for 61 apartments with communal facilities in Hunstanton is awaiting decision and a further 77 apartments with communal facilities in North Walsham is in progress. Working with Norfolk County Council we are considering a number of additional proposed sites. It’s a very exciting time for all involved, and we continue to celebrate our companies’ ethos as our two organisations align once again to deliver even more homes for older people.”

Paula responded to add, “Lovell Later Living is part of Lovell Partnerships, a business that has been working in partnership for over 50 years and is the foundation of our business ethos. The working relationship we have developed with Places for People Living Plus has grown and strengthened naturally over the past 5 years, underpinned by proven delivery.

With our Strategic Partnership now in place and working with colleagues within Lovell Partnerships and the Morgan Sindall Group, we intend to build upon the strength to work with Local Authorities, to help them overcome the challenges faced in health and social care, by accelerating the delivery of the ‘right’ care ready homes, community-based decentralised services and the creation of healthy communities for all.”