17 / 10 / 2023

Housing developer Lovell tasked students at King’s Lynn Academy with naming and creating a logo for its new 226-home housing development coming soon to King’s Lynn, in partnership with the Borough Council of Kings Lynn & West Norfolk.

The students were briefed by Lovell to come up with suggestions for a name and use their IT skills to design a logo, before presenting them to Lovell and the Borough Council of Kings Lynn & West Norfolk.

The students impressed Lovell and the Borough Council of Kings Lynn & West Norfolk with presentations on their suggestions. More than one group of students wanted to use the name Florence in homage to the world's last-known World War I veteran, named Florence Green, who lived in King’s Lynn and who died aged 101 in 2012. Another of the groups of students had researched alliteration. Drawing on the inspiration from the students, the teams at Lovell and Borough Council of Kings Lynn and West Norfolk decided on Florence Fields.

Alan Fletcher, principal at King’s Lynn Academy said: “The Student Commissioners who took part in this project with Lovell worked incredibly hard, with great thoughtfulness, to create a name for the site that had connections to their local area. They worked brilliantly in their teams to research and develop a presentation which they carried out with great confidence and passion. The students are pleased that their work has been recognised in the name and the design for the new housing development, which reflects their pride in their local community.  Two of the teams chose to focus on Florence Green and they were really touched to have received a letter from her family expressing their thanks for their hard work recognising Florence. As a school, we are so proud that their maturity, creativity and hard work have been recognised.”

Sasha Bainbridge, partnerships director at Lovell, and one of the judges, said: “The students really impressed us with the research and creativity that they put into this project. The winning name took inspiration from the fields and natural beauty in the area, and pays tribute to the world's last-known World War I veteran, Florence Green. The confidence and maturity that the students at King’s Lynn Academy displayed was fantastic when they were presenting to us and they can’t wait to see the name and logo used across our sales and marketing materials for the new development. Feedback from the students once they saw the finished logo and branding is that it captured what they wanted to highlight about the surrounding area, particularly the beautiful trees and sunshine which make it a lovely place to call home. Florence Green’s family is also supportive of the scheme, which is lovely.”

James Grant, Principal Project Manager at the Borough Council, said: “The Borough Council is proud to have worked with King's Lynn Academy and Lovell on the naming of the new Florence Fields development. The name is a brilliant choice, as it is a tribute to the local area and its history. The Council hopes to work with the school throughout the build to educate students on construction, and to provide them with opportunities to learn about the local community and its heritage. The Council also hopes that the area will help build a stronger local community, with those in the school watching the area grow and maybe even living there in the future. The Council is excited to see the development take shape, and to see the benefits that it will bring to the local community. The development will provide new homes and will create jobs and opportunities for local people. It will also help to regenerate the area and make it a more attractive place to live, work, and visit. The Council is grateful to King's Lynn Academy and Lovell for their hard work and dedication in making the Florence Fields development a reality.”

Florence Fields follows on from the success of the Nar Valley Park development. To find out more, click here.

Lovell builds award-winning homes, with a variety of stylish houses for everyone, from families to empty nesters, young professionals and those about to embark on their first step of the property ladder.

For more information on Lovell visit www.lovell.co.uk or follow Lovell on social media.