16 / 10 / 2023

Specialist national partnership housing developer, Lovell Later Living has launched a nationwide initiative set to deliver huge benefits to the local communities it has helped to create. 


Enhancing safety and well-being for those living on and near to its partnership development sites for older people, LLL has donated much needed life-saving defibrillators to each project delivered over the past year. The company has pledged to continue offering this support to communities in the future, with three more defibrillator donations already confirmed for next year.

A crucial element in the event of a cardiac emergency, access to defibrillators means the difference between life and death. The life-saving devices rapidly deliver electric shocks to restore normal heart rhythm, thereby increasing the chances of survival significantly. Without them, the outcome of a cardiac arrest can be tragically different.

Lovell Later Living’s initiative reinforces the organisation’s forward-thinking approach to community development, recognising that health and wellbeing go hand in hand with quality living in appropriate homes which support people to live and age well, and creating spaces where residents and their neighbours can thrive together with peace of mind.

Four projects have already benefited from Lovell Later Living’s life-saving initiative; two of these are in West Yorkshire and were delivered in partnership with Home Group and Leeds City Council, whilst a further two projects are based in Hampshire, delivered in partnership with Places for People Living Plus and Hampshire County Council.  

Talking about the initiative, Lovell Later Living Managing Director, Paula Broadbent said:Life is precious, and safety should be a top priority in every community. Our decision to donate defibrillators to each of our projects reflects our unwavering commitment to the well-being of both the individuals that live in the homes we create as well as everyone living and working in the wider local resident base.

“As a business, our core values are to do the right thing and create places which support older and vulnerable people to live their best lives. The Extra Care schemes we deliver for our partners become the heart of the community, bringing services and facilities to those who need them, whether they live in the scheme or close by.  

“By providing defibrillators we feel confident in leaving a lasting legacy which provides security for the whole community, enabling them to access lifesaving equipment when it is needed. We hope to make real difference to people’s lives throughout the country as we complete more of these vital developments.”

Gemma Hutchinson, Operations Manager at Home Group said: “Having access to these defibrillators could make a life-saving difference if needed, and it provides greater peace of mind for our customers and the communities we work in.

“It has been great to work with Lovell Later Living on this initiative and it shows not only the strong relationship we have built between our organisations, but also that everyone’s goals are aligned to giving our customers the best possible quality of life.

“We look forward to continuing to work closely with Lovell Later Living across our Extra Care services.”

Tom Brown, Director of Places for People Living Plus, added: “Supporting customers and those within the community is a key focus at Places for People Living Plus. We are proud to be able to install a defibrillator in the local area to help potentially save someone’s life.

“Although we hope that the defibrillator is never needed, it is reassuring to know that it could make a massive difference in the event of an emergency.”