Social Value

26 / 11 / 2024

Lovell has partnered with Cash for Kids as the East Yorkshire regional sponsor for the 2024 Mission Christmas appeal, a campaign dedicated to bringing joy and support to disadvantaged children and young people across East Yorkshire this Christmas.

The Mission Christmas initiative focuses on improving the lives of children affected by poverty, illness, neglect, or additional needs, ensuring they experience the magic of Christmas.

The appeal collects new, unwrapped gifts for children aged from birth to 18 years. Donations for all age groups are welcome, with suggested items including toys, books, puzzles, art supplies, and gift sets for younger children, as well as vouchers, headphones, toiletries, and accessories for teenagers.

To make it easy for the community to contribute, Lovell has established drop-off points at all their developments across the Yorkshire region, including:

  • Tennyson Fields, Chestnut Drive, Louth, LN11 7AX
  • Saddlers Grange, Selby Road, Howden, DN14 7GE
  • The Leeway, Saltshouse Road, Kingston Upon Hull, HU8 9HH
  • The Sycamores, South Ella Way, Kirk Ella, HU10 7LS
  • Garrett Grove, Saville Road, Skelmanthorpe, HD8 9ED

Donations are across all of the donation points up until 13th December.

Robert Adams, Regional Managing Director at Lovell, expressed his enthusiasm for the initiative, stating:

"All of us at Lovell are proud to support the Mission Christmas appeal and contribute to bringing joy to children across our region this Christmas. With more families than ever facing the prospect of not being able to give their children a present, this initiative is becoming even more urgent. But, we know we can’t do it without the generosity of our staff, partners and communities, so let’s come together and do something incredible this Christmas!”

As part of their Mission Christmas efforts, Lovell is also hosting a free grotto experience at Saddlers Grange in Howden on December 7th. Families are invited to meet Santa, enjoy festive activities, and celebrate the season together, with drop-off points available on the day.

To find out more about Lovell and its Santa’s Grotto experience, visit here, and to learn more about the Mission Christmas initiative, visit here.