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Promoting land in collaboration

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Promoting land in collaboration, adding value, ensuring deliverability and leaving a lasting legacy.

What we do

What we do

Lovell Strategic Land has the capabilities to promote and develop a wide range of residentially led developments including small scale extensions to existing settlements or new settlements throughout the UK. We want to promote land through the local plan system to feed into the regional businesses within Lovell whether through our Partnerships, Homes or Later Living brands; and of course, we can deliver multiple brands on a development.

Working in collaboration

Working in collaboration

We are passionate about placemaking, delivering quality places and leaving a positive legacy. We have a reputation for doing the right thing and working in collaboration with our stakeholders. This reputation helps achieve planning allocations as well as consents.

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Our Aim

Our aim is to develop the sites we promote through the expertise in our regional offices throughout the UK. This approach ensures the deliverability of sites which contributes to Lovell leaving a lasting positive legacy.

As part of the Morgan Sindall Group, Lovell Strategic Land has the capability of delivering not only housing, but also the infrastructure often required to support housing growth such as schools and highway improvements.

The ability of being able to lean on the expertise of Morgan Sindall Group ensures the sites we promote can take a holistic approach to development and as a developer, we continuously assess the viability of proposals as they progress through planning. This ensures technical challenges are considered and understood with optimum solutions sought.

What opportunities are we looking for?

  • Sites of various sizes - from those which can deliver a minimum of 100 homes up to larger urban extensions or new settlements.

  • Sites currently being promoted or those that may require promotion through the next local plan cycle.

  • Sites allocated in the local plan or designated as safeguarded land for residential development.

  • While we prefer to secure option agreements, hybrids will be considered for sites with a capacity of 800+ homes.

  • Joint ventures/partnerships with the public and private sector, or private individuals.

  • Freehold acquisitions considered - preferably with an income stream or the ability to generate an income.

  • Consideration given to sites which are not allocated but where a planning application may be appropriate due to VSC (very special circumstances).

    For more information about Lovell Strategic Land, please contact [email protected]

Where we operate

We work throughout the UK, from our dedicated hubs in the North, Central and South of the country.

Map of Lovell Regions
Catherine Wood

Catherine Wood

Development Director North

Catherine Wood is a Development Director, leading Lovell Strategic Land’s Northern Division.

Catherine is a Chartered Town Planner (MRTPI) who, since 1999, has gained experience in Scotland and England in both the Private and Public Sectors. Since 2010, Catherine has specialised in the strategic housing land sector having facilitated the delivery of over 1,300 new homes in Scotland during that time. She has also been a non-executive board member of a Registered Social Landlord since 2020; for where she is now vice chair.

Samantha Brooman

Samantha Brooman

Associate Development Director Central

Samantha Brooman is an Associate Development Director for Lovell Strategic Land covering the Central area.

Samantha is a Chartered Town Planner (MRTPI) who, since 2010, has gained her experience working across both public and private sector roles.

Samantha's career has focused on strategic development, from policy writing and land allocations to bidding for Government funding to support infrastructure delivery through to land assessment, promotion and corresponding planning applications for major residential developments.

Kieron Gregson

Kieron Gregson

Associate Development Director South

Kieron Gregson is an Associate Development Director for Lovell Strategic Land covering the South.

Kieron is a Chartered Town Planner (MRTPI) who, since 2008, has gained experience focusing on the promotion of strategic land through the local plan on behalf of individuals, developers and institutional landowners. Prior to joining Lovell, Kieron worked for Carter Jonas in its Strategic Land team.

Want to discuss how we could work together?

We are actively seeking new opportunities and would welcome a conversation about your strategic land. Please contact a member of team to discuss further.

Land Development

From sourcing land to building homes, Lovell has a long, successful history of land development. Want to discuss how we could work together?

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