The site commenced last month with Lovell moving forward in delivering the affordable housing to The Riverside Group and the launching of the open market sale under Lovell Homes.
Positioned in England’s fastest area of development for business and employment, Priors Hall Park is a once in a generation project for Lovell to partner with Urban&Civic on to deliver 75 homes, including the site’s first affordable housing. This is the first time the two major institutions have collaborated, and on such a future centric project.
Across the new community, Priors Hall will provide approximately 3,000 homes with Lovell being responsible for the site’s first affordable housing provision. Lovell has committed to delivering 26 homes under the shared ownership scheme through Riverside Housing, which further supports the need for cost-effective properties in the area.
Nigel Wakefield, development director for Urban&Civic at Priors Hall Park, said: “Delivering high quality mixed tenure homes is so important in creating sustainable communities and we are excited to welcome Lovell to Priors Hall Park. These new affordable homes, in addition to the existing variety of homes already on offer, ensures Priors Hall Park is an attractive prospect for families looking to live in a place that boasts state of the art schools, local amenities, play areas and green spaces.”
Chris Timmins, area director for the East Midlands at Lovell, said, “We are delighted to be working with Urban&Civic to bring this project to fruition. Our combined expertise in delivering partnership housing in, modern developments will ensure this is an exciting partnership moving forward.
“As we continue to grow in the East Midlands, Lovell is dedicated to building sustainable homes that respond to the increased regional demand for affordable, high-quality housing. Priors Hall Park exemplifies what is important to our customers, with ample green space, accessible amenities and human-powered transport networks.”
The acquisition of land at Priors Hall is another step in the expansion of Lovell's offering in the East Midlands, with 75 properties approved, which will be built in zone one of the development. This location is ideal for residential properties as it's situated next to the new district centre, care home, primary and secondary school, providing amenities for every generation.
Once complete, Priors Hall will comprise of 25.5 acres of formal open spaces and sports pitches, nine acres of employment space and four new educational facilities. Planning has also been granted on a further parcel providing 45 affordable homes.