The 53-acre site closed down in 1999, taking with it hundreds of local jobs. The Mill, an 800-home urban village with its own neighbourhood centre, community hall and parks, has brought over 1,000 new jobs to an area blighted by unemployment. With financial backing from the Welsh Government and Principality, this reclaimed industrial site is creating a vibrant new community of high-quality one and two-bedroom apartments and two, three and four-bedroom houses.
The scheme’s layout includes a treelined river walk, cycle paths, open spaces and leafy ‘green streets’ branching off from The Mill’s main tree-lined boulevard. Addressing the need for affordable housing in the area, around half of the homes at this flagship development are being delivered for discounted, open market and social rent, managed by Cadwyn for Tirion Homes. The remaining 358 homes for open market sale are being delivered with Lovell Homes.
The open market sales have now completed (summer 2021) a year ahead of programme due to popularity and demand.
The third phase of the affordable homes programme is well underway, which will see the next 105 affordable homes delivered for rent through Tirion Homes and Cadwyn Housing Association. The fourth and final phase will start in 2022 and will continue through to summer 2024 when the final affordable homes will be completed.
Although the site was originally tendered as a land bid, we impressed the partners by our ability to deliver both the affordable and open market elements, allowing them to benefit from the continuity and economies of scale this would provide. We demonstrated that we had the necessary skills and expertise, as well as a willingness to approach the project differently, to allow us to meet their requirements.
As a result, the project is a true partnership, with all parties working together to agree the branding for the site as well as the microsite and social media messaging, where the three partners are equally represented. To promote positive working relationships from the start, we held an Expectations Exchange to agree what each partner would provide and ensure we were all moving towards the same goal. This process proved so successful that we are now rolling it out across the region.